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Why You Need A Custom WordPress Theme

What’s the first thing we notice about a website? It is not the URL or the meta description that catches our attention. It is the catchy headlines, the placement of the headline, the layout and colors and blog post formats. Sometimes we are taken to liking by the revolutionized slider on the page or the animated graphics or the unique branding presented on the website. How do you accomplish a unique look for your website that potentially no other website has? 

Custom Themes!

What Is A Custom WordPress Theme? 

WordPress is the world’s most well-known content management system where people drop, drag and manage new content. It is free to use and once installed and has gazillion resources for everyone. WordPress is powerful and vouched for by major businesses over and over. Once people have WordPress effectively installed they are met with the choice of either using a pre-built theme for their site or installing a Custom WordPress theme. WordPress is home to more than 50,000 themes and they are bound to look repetitive. Even a premium theme may lack the desired unique look of a business or a personal blog site. 

custom wordpress theme

Themes are essential in running a fully functioning website. They bring color to your site, designs, layers and different looks along with features to your site. A normal free theme differs from a custom theme because we are making the theme from scratch based on our business needs, goals and looks. You either hire someone to provide a customized theme or you spend your knowledge in coding to craft your own customized WordPress theme. 

One of the more significant reasons for building a website is to bring a unique splash of colour to your brand. It also involves creating a competitive advantage, improving lead generation and amplifying your branding on digital platforms. A loud amplification is not truly possible without a good customization. I can go on and on about why you need to create your own customized theme but let’s take a look at some of the reasons to build your own custom wordpress theme!

Customized Theme Will Help You Stand Out 

What’s better than a complete one of a kind website to stand out among billions of websites? Competing even in our niche is hard in the digital world. Even the most unheard of niches have their own audiences with a handful of hundreds of websites. With billions of people to read and cater to, it is important to make sure your website is a reflection of your niche, goals and your passions. The generic prebuilt themes may not fit our visualized ideal image, requirements and content in mind. It is also important to note that people tend to leave the website if it is not visually engaging enough. It also won’t be a memorable experience for anyone who stays on the site. 

Improve Site Performance 

The biggest perk of actually building your own website from scratch is the ability to assure quality and performance. A prebuilt theme cannot beat the site speed and the user interface of a customized wordpress theme. The amount of conflicts, issues and lagging you have will be significantly reduced and the customer support you get for customized themes remains long term.  

Amplifies Branding Needs 

Creating a brand centric theme is crucial, especially if you are an all digital business or a platform. Accessing our reader, customers and users through a digital platform means our website is the ideal point of visualization of the business. The branding of the business lies in the designing of the site, the performance and the quality navigation, customer support and content on the site.  From email newsletter subscriptions to the features of live chat bots all make a difference in how customers perceive you. If your branding needs are not fulfilled by a prebuilt theme, it is time you opt for a customized theme. 

Less Dependant On Third Party Plugins 

When we build our own custom theme we are also setting out independence. Our need for 3rd party plugins decreases and hoarding of plugins becomes a fixed issue. Plugins are a vital part of the wordpress web building world. Without plugins you cannot build functionality into your site. So how does a custom built site reduce the need for plugins and still remain effective? When we build a custom site, the functionality is already incorporated. There is no longer any need to install 3rd party plugins that potentially slows down our site and decreases the satisfaction rate among users. 

Highly Secure And Well-protected 

Security should never be compromised when it comes to your website. A website is a huge part of your digital marketing and branding. Any vulnerabilities in the website among the rising number of hackers and cybercriminals are not an idea favored by anyone. So what can we do to improve the security of our WordPress site? Get a custom wordpress theme. A prebuilt website does not offer much security compared to custom wordpress themes. Custom wordpress themes are incorporated with security features to prevent any potential hazardous attacks of the website

Improved SEO and Mobile friendly 

A custom wordpress theme is definitely more SEO friendly compared to a prebuilt theme. Search engine optimization is absolutely vital in the world of websites. Without optimization you cannot improve your traffic, sales and brand awareness. It is key to make your website SEO friendly for all devices. Improved site speed in the custom theme, fewer plugins, improved security, and better compatibility with various devices all improves the relevancy of the website on the search engine. 

It is needless to say that a custom wordpress theme is sure to burn a hole in our wallets. It may be expensive but the benefits outweigh the cost. Customized themes must be done based on our need for such a theme and whether it matters to our business goals. It depends on our budget and how much we are willing to spend on the digital marketing of the brand. However, in the long run if you want your brand to differentiate, remain unique and cater to a wider audience it is important to use a custom WordPress theme.

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6 Benefits Of Hiring A WordPress Developer And A Designer

Building a website has never been easier as a result of the world’s largest web hosting platform, WordPress. 40% of websites are built on wordpress and there is a good reason why many are attracted to wordpress. They are easy to deploy, functional, highly customizable, give you the aesthetics and appeals and are even easier to maintain. 

While WordPress made the process of building a website, the system does not come without its complexities. Many small business owners and even large businesses gamble with the idea of hiring their own wordpress designers. 

wordpress

Many say it is useless to hire a separate designer when wordpress was designed to be cost effective and made for the least tech savvy people. In hindsight this is true. WordPress was indeed made for those lacking much technical knowledge. It is also made with built in features and plugins to get your site up and running and noticed by the search engine as well as people. So what’s the need for a wordpress designer when we could do it all by ourselves? 

WordPress designers are those with the technical knowledge and language proficiency to build and implement an attractive website that is interactive, engaging and user friendly. They are responsible for designing the layout, playing with the customizations, generating plugins, improving security, upgrading the status of the website based on the metrics and performance  and so many more. Their overall goals are to meet the business objectives for the website and build a fully functioning one that amplifies the satisfaction. 

They Can Customize Your Website 

Customization is tricky when it comes to doing it on your own. You need some knowledge of coding languages to be able to modify or mold an existing theme or even make one from scratch. Many wordpress designers tend to build their own designs of the sites, with modified fonts, colour palettes, stylistic details. They either use the WordPress site itself for modification or use an editing tool such as Photoshop to build their own theme for customizations. Once the edit is done, advanced designers with their knowledge in wordpress development can also build this into the actual HTML site. 

They Can Build Your Brand 

A wordpress designer is a crucial part of building the overall look and image of your site. And the visual appeal of your website is directly tied to the image of your brand since the website layout is what people see and perceive. The ease of layout, the user centricity and the friendly navigation all points to enhancing user experience which plays a major role in the branding of the business.

A wordpress designer can camplify the image of your brand by elevating the design of your website. They understand the complexities of user experience and psychology of design that makes users attracted to you and improve their overall satisfaction. 

They Can Combat Security Vulnerabilities

A newbie to the word of wordpress design hardly knows much about building in security and combating attacks when building their website. This pandemic has led to an increased number of cyber attacks on the web and statistics suggest that there is an attack in about every 39 seconds. Your website must be protected from all sorts of attacks on the web. Maximum security is something a web designer and developer can help provide. 

They Can Create A Competitive Advantage 

Who knows your competitors better than someone who did their website or did similar websites in the industry and niche you are in? Web designers know the importance of creating a competitive edge with the help of a website. They also know how to improve the rankings of your website compared to the competitor’s website. They also have a thorough understanding of who your customers are and what they expect from you on your website. A good wordpress web designer will use his or her prowess and knowledge to create a website that is highly customized, fast, readable and much more responsive compared to your competitors website. 

They Are Cost Effective 

WordPress designers can be a lot more expensive than having to build the website yourself. But can you put a price and replacement on years of experience, the ability to customize, increase site traffic, create efficient branding, improve user centricity and build a sleek website? Probably not. While we can create our own, it is likely to end up looking like every other website made using wordpress. It can come across as dull and repetitive to your readers and users.

Web designers are also much more cost effective than hiring your own team of developers and designers. You do not need to pay an extra salary or build office space for new employees. Many wordpress web designers work remotely and have varying charges and fees depending on your needs. They have custom packages that can fulfill your needs and can give you an array of opportunities to explore. 

They Can Improve The Site Traffic 

The first and foremost reason to create a website is to build a face to your business. This face is responsible for bringing in customers and amplifying the customer journey. They open up new experiences and informational outlets for customers and readers. As web designers, their aim is to elevate the face of the website to increase its visibility on the search engine. Ofcourse, by implementing SEO practises. Web designers have well seasoned experience with the way design and SEO works. They know which plugins work the best and how to resolve any conflict with the plugins as well. They know what will improve the site speed 

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The Benefits Of Outsourcing Your Website Development And Design

The website’s an essential part of the business. Especially if you are going digital. When you’re gone digital, your website does the job of being the front of your business. They navigate your customers, give them feedback, provide customer service, roll up their shopping cart, give them all the information, put them on the subscriber’s list and so many more. Your website does not take a holiday. They are built to be your well-equipped partner and representation, even when you are taking the vacation of your life.

Think of your website as a real-life shop that you are opening up (the location is digital of course!). Who is building your shop? Are you equipped with the knowledge and elements to build it from scratch? Do you have an eye for intricate details of professional website development and design? Do you have the resources to hire a team of your own for the development?  Have you decided how the interior will look like? If so, does your dream interior seem easy to manage by yourself? Do you have a way to mitigate any vulnerabilities and attacks from outside? 

Sounds overwhelming right? However, today’s digital world made website building a lot easier than it used to be. There are hundreds of resources and tools available for us, automating the process of building and designing our own website. They provide web hosting, plugins, elements, design, and even security. While this may stand to be true, designing your own website is still not as simple as the world makes it sound. Are you enriched with the knowledge of web design?  The essential information architecture? How to fight the slow speed? Mitigare cyber attacks? Improve security? These are all the questions you must ask yourself before choosing to design your website. 

So should you design your own website or let the experienced web designer take the reign on this one? Let’s take a look at some of the benefits of outsourcing web development and design. 

Opens Your Eyes To New Ideas

When you outsource your web design and development, you are not only gaining the advantage of years of experience in the specific niche. You are also getting insights and perspectives from a professional who has most probably worked with hundreds of businesses like yours. They know the best way to beat your competitors. They know unique ways to present yourself to the market. 

It is untenable that you and your team have the best ideas for your business. No one understands your business the way you do. But professional developers and designers have been long working with businesses like you and they have invaluable information to rely on. 

Make Your Website With A User-Centric Mind 

What’s one of the most important things in a website? It is the value it has for your customer. A lot of the time businesses forget that the online platform they are creating is not for themselves. It is for your customers. The whole purpose of building a website is to efficiently create value for your customers and improve their purchasing journey. So a project such as a development of a website should be baked on exploring solutions for your customers, improving user engagement, driving people towards you, and encouraging the relationship between the brand and the customer. 

The elements of user-centric design in web design and development are in the hands of the professional development team rather than a novice business owner. Internet will not have a completely free guide on how to make the user-centric design. The time and effort of building something efficient for your customers can be saved at the hand of outpouring the web designing project. 

Saving Up On Your Costs 

Contrary to a very common misperception, building and designing your website is not going to be cheap. Having your own team of developers does not make the process go any affordable, You have to pay for your office space, hiring and training employees, paying for the suitable technology and so many other additional operating expenses. Outsourcing your web development and design can cost around anything from $3000 and above. (depending on the expertise of the outsourced professional). Hiring your own team and paying them to develop and design a website might as well cost the same and even more considering their salaries and ongoing costs you would have to pay other than for the technology.  

Impeccable Security For Your Website 

Having a business also means you should be ready for any attacks you may bear. When we open up a website, that is one more point of attack that you must protect at all costs. The greatest benefit of perhaps outsourcing your website development and design is that a professional can protect you from any vulnerabilities, hackers, and viruses. Security is not an element any business should skimp especially in the face of turning your big dreams into realities. You can check out this article about pentest Malaysia if you are particularly starting up your business in Malaysia.

An Array Of Talents To Build Your Site 

When we choose to outsource, we are not limited to one person. There are stat up developing companies, there are big companies who specialize in the art of web development, there are freelancers who work day and night to brand companies, your options are endless. Each and every one of them has its own niche and specialty when it comes to development and design. You are exposed to so many varieties of professionals to fish through before making your ultimate choice. It is much more time-consuming to get yourself a team of web developers and it is much more difficult to hire someone of the talent that you are seeking. 

Supports Your Business Goals And Objectives 

A professional team does not support you only in the technology and services they provide. A good team of developers and designers has years of experience to combine their experience with technology to meet your business goals, value, and cores. You are able to be much mor innovative with outside expertise than you are with your own thoughts. Outsourcing your web development project and designing is also like a burden being lifted off of your shoulder. You are able to support the aspects and functions of business that you have experience with and you can immediately work on. Focusing all your energy on one core aspect of the business can be destructive to the ongoing development of your business and the website as well. 

Your website is more than just an aspect of your overall digital marketing campaign. It is a core tool that promotes growth, expands your business, and opens you up to so many new opportunities. It is important that your website covers all the important elements of a good website. Perfectly valuable to your customer and profitable to you!

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Will WordPress Keep Pressing On?

Hello all. 

There’s been a question on my mind as of late, and its to do with the state of WordPress in the future. With the trend of newer platforms like Wix and Squarespace, it may feel like WordPress is lagging behind.

But as it turns out, WordPress still remains a popular platforms to build websites on. Granted if you were to also pay. Many feel like going for free products is enough, unless you are building illicit sites, having a good website is never free of charge.  

It should also be down to WordPress to see how much they are willing to listen to their users when it comes to bug fixes and security fixes on their site because being popular platforms has its flaws, hackers see a big target whenever they look at WordPress, and as such WordPress needs to really bump up their security for the sake of themselves and their users.  You also might want to know Why We Are A Huge Fan of WordPress.

We’re Back! Update and What’s Been Going On

Hello everyone, I guess some of you may have been wondering where we’ve been, and what we’ve been up to as of late. To put it short, we have been making sure that my theme is compatible with all the new WordPress. Updates that have come out and all the new plugins that come out too.  Needless to say, it is quite a task. But now we are here ready to come back and provide updates and support for the theme. 

But now we have released version v2.0 for those who want a new and improved theme. After listening in on your feedback and making the necessary adjustments, we hope to see that you will enjoy the latest update with our theme.

Our theme began its days as a simple project to expand and explore our skills in web development and design. And we are truly happy that many have downloaded and used our themes, it lets us know that we are at least doing something right. Over the years, we have continued to boost our expertise in ensuring that the theme works as intended, with new updates and systems coming in, we had to be on our toes so that our theme won’t be the ones causing your websites to stop working entirely. 

We were also working hard to ensure that our themes are only distributed from us, the creators. We have noticed that as our theme got a bit more popular, other less legitimate sites became sources to provide our theme, but instead of our lovely theme, users got spyware and malware

This was bad for both the users and ourselves. Firstly, the users will get downloads that harm their computers, secondly, our rep as a theme designer also gets tarnished too. So it is very important for us and for you to ensure that you obtain our theme from us and not other third-party sites.

We are also drafting up plans to make other variants of the theme which include, but not limited to, a dark theme, a minimalist theme, and a royal theme. But these are still being placed on the drafting table, so it may be a while till we formulate and develop a new theme style entirely. But if there are any suggestions on the behalf of our users, our ears are open and we can perhaps try to begin work on a theme that you want. 

We are aware that design taste may change over time so we are constantly trying to find ways to keep within the trends and keep our theme in the bubble of themes people can use on WordPress.

But in the meantime, enjoy version 2.0, we will be making quick patches for any issues that have been found, so please do be sure to report them to us, and we will get started on rectifying those fixes.

We Are Back!

We’re Back! Update and What’s Been Going On.

Hello everyone, I guess some of you may have been wondering where we’ve been, and what we’ve been up to as of late. To put it short, we have been making sure that my theme is compatible with all the new WordPress Updates that have come out and all the new plugins that come out too.  Needless to say, it is quite a task. But now we are here ready to come back and provide updates and support for the theme. 

But now we have released version v2.0 for those who want a new and improved theme. After listening in on your feedback and making the necessary adjustments, we hope to see that you will enjoy the latest update with our theme.

Our theme began its days as a simple project to expand and explore our skills in web development and design. And we are truly happy that many have downloaded and used our themes, it lets us know that we are at least doing something right. Over the years, we have continued to boost our expertise in ensuring that the theme works as intended, with new updates and systems coming in, we had to be on our toes so that our theme won’t be the ones causing your websites to stop working entirely. 

We were also working hard to ensure that our themes are only distributed from us, the creators. We have noticed that as our theme got a bit more popular, other less legitimate sites became sources to provide our theme, but instead of our lovely theme, users got spyware and malware. 

This was bad for both the users and ourselves. Firstly, the users will get downloads that harm their computers, secondly, our rep as a theme designer also gets tarnished too. So it is very important for us and for you to ensure that you obtain our theme from us, and not other third-party sites.

We are also drafting up plans to make other variants of the theme which include, but not limited to, a dark theme, a minimalist theme and royal theme. But these are still being placed on the drafting table, so it may be a while till we formulate and develop a new theme style entirely. But if there are any suggestions on the behalf of our users, our ears are open and we can perhaps try to begin work on a theme that you want. 

We are aware that design taste may change over time so we are constantly trying to find ways to keep within the trends and keep our theme in the bubble of themes people can use on WordPress. We don’t want to have a theme that makes 

But in the meantime, enjoy version 2.0, we will be making quick patches for any issues that have been found, so please do be sure to report them to us, and we will get started on rectifying those fixes.