WordPress is heard and used by everyone. This is one of the most popular and efficient web building platforms available for everyone. There are so many benefits to actually using WordPress to host your website. This is where we build our dreams, customize and personalize it for our users. WordPress made it key to cater to our website needs whether it is a blogging site, an e-commerce platform, a forum, or even a portfolio.

If WordPress is good enough for big names like Playstation and BBC, it is more than good enough for our tiny website. Other than being completely free, and alluring WordPress made it easy and accessible for beginners using a very special feature. Plugins!

What Are Plugins?

Plugins add the essential to websites. They add features and functions and have our website up and running. Plugins are used to make the changes in your website to make it full-fledged and useful to your business and customers. It is what’s used to connect your Instagram to your website. It is also what is used to build in a shopping cart, improve site speed, make forms, add email subscription services and so many more.

Plugins have so many benefits to the user. Building a website can be overwhelming and intimidating but SEO plugins make this journey hundred times easier and more functional. Plugins in the technical world is a software or a piece of code that allows us to add on features to our WordPress site. We don’t need a developer to come in to build that function into our site. Plugins step up for us and save the big bucks, time and performance. Plugins are also essential in the SEO world. It makes your website relevant to the search engine and improves your rankings.

WordPress has thousands of plugins that are free to use. Some of them we may have to pay but many are at our disposal within our budget. They can be implemented at any point of our journey but there are few things to keep in mind to keep our plugins running on the WordPress site. And there are few tips to remember when choosing our Plugins.

Plugins must be chosen based on its vitality, virality, reviews and quality. The question of quality over quantity is never up for debate but when it comes to plugins more is good. Unless you are hoarding your website with plugins, you can easily get away with any complicated plugin conflicts. It is also important to note that some plugins are simply much more important than others. SEO plugins and security plugins are unavoidable and completely necessary. However, depending on the need for your website you need for the plugin also may differ. You may not need a shopping cart plugin for a portfolio website. Depending on the need for your site, it is important to make a list of plugins you will need.

There is an overwhelming number of plugins available from both WordPress and independent developers who sell plugins online. There are over 58000 plugins available just on wordPress and we certainly do not need all of them. Remember quality and functionality is key so let’s take a look at our business and website goals and the plugins you may need!

Yoast SEO

One of the most well known SEO plugins and also one of the most vital is Yoast SEO. Search engine optimization has never been more important. Without SEO we cannot remain relevant to searcher’s query and we will not be visible in the search engine. SEO plugins work by tweaking our URLs. title tags, Alt texts, improving content and thereby providing chances to improve our traffic and visibility. Yoast SEO is a solution to our lack of SEO practises and has made it simple for even the least tech savviest person. It has been around since 2008 and has been well received by millions all over the world. It has so many features that are useful to your site and SEO such as improving your meta tags, provide advanced XML sitemaps, improve site speed and even provide email support at a premium price.

Wordfence

One of the most popular security plugins used by all over the world. They are perfect for providing protection and supporting you along your website’s journey. Word fence provides an endpoint firewall and malware scanner, login security and other security tools. You can even analyse and monitor visits, hack attempts, block attacks and regions using word fence. The ability block countries are available with their premium packages.

Smush

Your content includes your written word, descriptions and images. All of these need to be optimized for the sake of a fast speed site. People tend to leave your website if it takes longer than 2 seconds to load your website. Speeding up is essential to both your SEO and traffic. Smush is one of the best plugins designed to improve your google page speed, optimize images and compress and resize images without losing their quality. Smush also helps to optimize your old pictures that were previously not optimized.  

 Hubspot

Customer relationship management has never been so important to the world of marketing. Since 2020, the world has taken a heavy turn to improve their integrated marketing communications. This includes improving our CRM practises. Nurturing our customers, cultivating customer lifetime values, analysing their behaviours, strengthening relationships and growing your business with automated marketing campaigns. Hub post is a powerful plugin made to make our CRM easier. They have live chatbot features, beautifully made email newsletters, comprehensive database services and real time information on customers. Any website looking to turn their leads into sales, hubspot is a necessary plugin.  

Elementor Webstie Builder

Designing your website is important but it is all not possible to customize without the help of a plugin such as elementor website builder. This plugin is capable of transforming your website into a boring old generic website into a catchy site that provides high end design opportunities. You may not need a a professional WordPress designer with the help of this plugin. Elementors features include animations, shape dividers, gradient backgrounds, drag-and-drop editors and many other appealing design capabilities.

Google XML sitemaps

Another plugin developed to improve your search engine optimization! This plugin has been used for nine ground-breaking years, helping websites create special XML sitemaps that help search engines index your site better. Crawlers can find your site easily and make your site easier to retrieve since it is relevant. It is constantly updated and has been downloaded over by 2 million people across the world.