Do you believe that colour is a big game changer?
Marketers, business owners and entrepreneurs see it as a huge game changer. They believe it is one of the simplest things that can either destroy or raise the productivity of an event. Having a lime green splashed on to a product that should be minimal and discreet, does not create a groundbreaking revenue for the product. But rather it will decrease the productivity of the product itself from a strict marketing point of view. The same can be said for brands. The colour of the brand plays an important role in what feelings it incites. Is it excitement? Or rather a huge bucket of discouragement?
We believe that the same applies to the themes we choose for our WordPress website. The WordPress theme we choose plays an important role in communication. What message are you trying to send out to your reader, users and customers? What is the ultimate goal of the colour scheme? What feelings should they have when scrolling through your website? Colour is important. Colour creates affinity and connections. For those still doubting the power of colour in marketing, websites, campaigns, let’s take a double-take on the psychology behind the wheel.
What Is The Psychology Of Colours?
How does the colour red make you feel? Does it excite you? Maybe a little hungry? How would it feel to be trapped in a room painted in black? Sad, scary, lonely? But how about a cool shade of baby blue? Do you feel instantly transported into a safe haven?
There is no doubt that colour evokes a range of emotions. Several studies have pointed to the same outcome. Colours can affect our mood. Our feelings. Our day. Even our decisions. If you ever saw a bright red coloured pizza place, you are likely to change your mind from cooking at home to going to that pizza place. There is a reason why so many restaurants choose to brand themselves in red. Red is a colour that is linked to our metabolism. It entices hunger and the need to consume something. Ir evokes desire. In this case, our desire is targeted at food.
The beautiful thing about the spiralling effects of colour is that it is hundred percent universal. Despite our race, culture and lifestyle, we are affected by colours. But the way we are affected by each and everyone of these colours are dependent on the age, gender, culture, nationality and race.
Let’s take a look at the individual factors and how it impacts the psyche behind colours. First of all, gender. We have long standing stereotypes of colours and genders. Blue is for men. Pink is for women. Cool tones are for men. Warm tones are women. There is a little observation to how both genders react to the colours they are presented with. Men prefer the combinations of black and gray while women are more experiential and tend to play with bolder colours. They play with red, blue, pink, orange and so many more.
Lifestyle and cultural values also make significant changes in the way we perceive colours. Depending on the market we are pushing a product to or where we are launching a website, always look at the preferences and behaviour of the demographic. In an islmaic community, they tend to be accepting of the colour green. On the other hand in hindu communities, they are apprehensive to the colour black and love the colour red, saffron, green and yellow. Each and every one of these colours have a specific meaning for those in the hindu community and the elicited response is influenced by their beliefs.
With culture and lifestyle playing a major role in the determination of our responses to colour, there is one more factor in play. Our responses and thoughts to different colours are inspired by our personality types as well. We also tend to create affilitionation between colours and personality types. For example, people with an affinity to the colour orange radiates vibrance, optimism, happiness, and spontaneity. Studies also have suggested that introverted and extroverted individuals have different preferences of colours. Introverts lean towards cooler shades and hues while extroverts are attracted by warm colours.
How Does Colour Psychology Impact Your WordPress Theme?
Colour influences individual responses.it changes how we perceive objects in our nature. This includes the digital nature as well. There are many aspects of the digital world where we could include the colour psychology to impact decision making. So when it comes to choosing our wordpress theme, it is not far-fetched to think about how colour psychology plays a role in the website.
Different WordPress themes colours of the website are aimed to evoke different feelings and attract different target markets. Victoria’s secret website used a playful pink as it fits their target audience. Nike uses neon vibrace to elicit activity and rush. There are even more famous colour-website relationships used commonly over the years
Blue has been repeatedly used on websites that are more corporate. They are used in security firm sites, bank websites, government sites, and health care sites. When you want to provide a nurturing, educational platform to someone, web designers tend to use the colour blue.
The colour of excitement and stimulation. Seeral big brands come to mind when we mention red. Ferrari, Pizza hut and Coca cola. All of these brands use the colour red in their web design themes to bring about the similar feelings of excitement, rush, spontaneity and happiness.
Pink is normally associated with beauty, skincare, and other feminine product related websites. How often have we seen lingerie brands or feminine hygiene brands with the colour pink in their websites? Pink is playful, bashful and friendly.
A trending colour in the world where everything is turning eco friendly. Green is used in websites that many want to represent eco friendliness, consciousness, wellness, health and other related synonyms. Bodyshop is a famous skincare brand that screams their initiative on being green. Their brand is green and so is their website.
The colour of your wordpress theme is not simply about the thoughts and feelings it provokes. It is also related to the digital impact it has. The more friendly and appealing the site is to individuals, the more you can engage your consumers. And when we engage, the relevance of the website increases. Our search engine optimization also improves, the traffic increases and lead conversion rises through the roof. Colour can be many things. It can be our partners, our comfort, and our decision maker. A good designer and developers understand the role of colour in the human psyche.