What’s the first thing we notice about a website? It is not the URL or the meta description that catches our attention. It is the catchy headlines, the placement of the headline, the layout and colors and blog post formats. Sometimes we are taken to liking by the revolutionized slider on the page or the animated graphics or the unique branding presented on the website. How do you accomplish a unique look for your website that potentially no other website has?
Custom Themes!
What Is A Custom WordPress Theme?
WordPress is the world’s most well-known content management system where people drop, drag and manage new content. It is free to use and once installed and has gazillion resources for everyone. WordPress is powerful and vouched for by major businesses over and over. Once people have WordPress effectively installed they are met with the choice of either using a pre-built theme for their site or installing a Custom WordPress theme. WordPress is home to more than 50,000 themes and they are bound to look repetitive. Even a premium theme may lack the desired unique look of a business or a personal blog site.
Themes are essential in running a fully functioning website. They bring color to your site, designs, layers and different looks along with features to your site. A normal free theme differs from a custom theme because we are making the theme from scratch based on our business needs, goals and looks. You either hire someone to provide a customized theme or you spend your knowledge in coding to craft your own customized WordPress theme.
One of the more significant reasons for building a website is to bring a unique splash of colour to your brand. It also involves creating a competitive advantage, improving lead generation and amplifying your branding on digital platforms. A loud amplification is not truly possible without a good customization. I can go on and on about why you need to create your own customized theme but let’s take a look at some of the reasons to build your own custom wordpress theme!
Customized Theme Will Help You Stand Out
What’s better than a complete one of a kind website to stand out among billions of websites? Competing even in our niche is hard in the digital world. Even the most unheard of niches have their own audiences with a handful of hundreds of websites. With billions of people to read and cater to, it is important to make sure your website is a reflection of your niche, goals and your passions. The generic prebuilt themes may not fit our visualized ideal image, requirements and content in mind. It is also important to note that people tend to leave the website if it is not visually engaging enough. It also won’t be a memorable experience for anyone who stays on the site.
Improve Site Performance
The biggest perk of actually building your own website from scratch is the ability to assure quality and performance. A prebuilt theme cannot beat the site speed and the user interface of a customized wordpress theme. The amount of conflicts, issues and lagging you have will be significantly reduced and the customer support you get for customized themes remains long term.
Amplifies Branding Needs
Creating a brand centric theme is crucial, especially if you are an all digital business or a platform. Accessing our reader, customers and users through a digital platform means our website is the ideal point of visualization of the business. The branding of the business lies in the designing of the site, the performance and the quality navigation, customer support and content on the site. From email newsletter subscriptions to the features of live chat bots all make a difference in how customers perceive you. If your branding needs are not fulfilled by a prebuilt theme, it is time you opt for a customized theme.
Less Dependant On Third Party Plugins
When we build our own custom theme we are also setting out independence. Our need for 3rd party plugins decreases and hoarding of plugins becomes a fixed issue. Plugins are a vital part of the wordpress web building world. Without plugins you cannot build functionality into your site. So how does a custom built site reduce the need for plugins and still remain effective? When we build a custom site, the functionality is already incorporated. There is no longer any need to install 3rd party plugins that potentially slows down our site and decreases the satisfaction rate among users.
Highly Secure And Well-protected
Security should never be compromised when it comes to your website. A website is a huge part of your digital marketing and branding. Any vulnerabilities in the website among the rising number of hackers and cybercriminals are not an idea favored by anyone. So what can we do to improve the security of our WordPress site? Get a custom wordpress theme. A prebuilt website does not offer much security compared to custom wordpress themes. Custom wordpress themes are incorporated with security features to prevent any potential hazardous attacks of the website.
Improved SEO and Mobile friendly
A custom wordpress theme is definitely more SEO friendly compared to a prebuilt theme. Search engine optimization is absolutely vital in the world of websites. Without optimization you cannot improve your traffic, sales and brand awareness. It is key to make your website SEO friendly for all devices. Improved site speed in the custom theme, fewer plugins, improved security, and better compatibility with various devices all improves the relevancy of the website on the search engine.
It is needless to say that a custom wordpress theme is sure to burn a hole in our wallets. It may be expensive but the benefits outweigh the cost. Customized themes must be done based on our need for such a theme and whether it matters to our business goals. It depends on our budget and how much we are willing to spend on the digital marketing of the brand. However, in the long run if you want your brand to differentiate, remain unique and cater to a wider audience it is important to use a custom WordPress theme.