Got your WordPress site up and running? Sometimes a beautifully customized theme or a premium theme from WordPress is not the end of your work. A good design, visually appealing elements, and easy navigation are crucial to the establishment of a website that drives traffic. But we all know what truly drives people to your website? It is your search engine that directs people towards your website and how can you make your newly made, fresh WordPress site optimized?
What Is SEO?
SEO otherwise also known as search engine optimization is the process of making your website and online content more visible in the search engine. Gaining maximum visibility depends on many different factors. But the aim of SEO is to establish practices that drive more and more people towards your business, ultimately increasing your traffic and lead generation.
SEO is not as complicated as many perceive it to be. The process of SEO heavily involves changing your language in such a manner that the search engine understands you. For instance, search engines such as Google and Bing have their own language for communication. While they cannot learn ours, we can learn theirs. What do they consider important? What do they listen to and what are their ranking factors?
The Google algorithm is constantly changing and we don’t even know the full truth of what is in the algorithm. As marketers, business owners, developers it is our job to figure out what works best in the world of google and bing. It is constantly changing and what grabs their attention one day may not matter the next day.
Why Is SEO Important For Your Website?
Millions of people look up keywords relevant to your business on the search engine. It is a shame to not show up on the first page when it is more important than ever.
SEO practices help us get to the first page in the current competitive market. They help us reach the top of the first page. SEO is important since this is how businesses can reach their customers. Or rather bring their customer to them. Customers will not search for your business name on their search query box. They will search what’s related to you and it is your job to make sure the search engine knows that you are relevant to the search query.
SEO is incredibly at developing credibility for your business. You don’t rank higher unless the search engine trusts you. And people tend to trust what shows up on the first page of the search engine.
Besides credibility, the traffic drive SEO is also important for giving your eh competitive edge. Standing out from the rest of the competition on the search engine means you are more likely to get targeted customers and improve your lead generation and sales.
How Can You Improve WordPress SEO?
Many choose a WordPress website because it is extremely SEO-friendly. You don’t need much technical knowledge to get the hang of understanding optimizing your site on WordPress.
WordPress SEO can be optimized in so many different ways.
Creating A Clear URL
Everything has an address on the internet. In the world of search engines, we call it a URL. URL in other words a uniform resource locator helps translate the IP address that is read by the search engine into something that can be easily read by humans. So what impact does this have on SEO?
The first basic aim of SEO is to be the facilitator between the search engine and humans. We cannot make sense of the language encoded by the search engine and it cannot understand basic human language.
A URL provides a clear indication that can be easily read by both humans and search engines. A well-written URL, with the right keywords inserted, of the right light and descriptive can improve the user perception and experience and increase the ranking factor as determined by the search engine. A well-written, technical URL can help you get noticed by both users as well as the search engine.
Use The Right Keywords In Your Title
Keyword research is very important. Even in 2021. Keywords are no longer the only thing that determines the page rank but they still remain imperative in the world of SEO. so when you are putting up and crafting your title for your post and your page, ask yourself whether it includes the right keywords? Would people search for these words in the search query? How likely is it that Google notices that you are relevant to the users’ search query? Installing a WordPress SEO plugin can help people focus on the key phrase word in the content as well as the title.
Install SEO plugins
It is not easy to get started on your SEO journey, especially if you are new to the WordPress site. WordPress offers many different plugins that are designed to optimize your site for the search engine. These SEO plugins are designed to improve your traffic, engagement and get the most out of your website. SEO plugins are one of the many desirable reasons many choose to have a WordPress site because of their ease of use and functionality.
Writing is important in the SEO world. Content is king and the content must be relevant according to the search engine. The search engine cannot read your article about the best brownie places in Kuala Lumpur but they can certainly notice the length and relevancy of keywords in your post to the search queries. writing more is also beneficial to keeping your readers interested in your content. Granted that it is relevant to your title and has engaging information, readers are likely to subscribe and stay on the site for longer periods of time. The search engines also notice how much time people spend on your site, the click-through rates, and bounce rates.
Organic Backlinks To Your Post
Your WordPress Site is not search engine optimized until you optimize the post and the content. Sometimes you need a more advanced way to get your page ranking on top. And one great way to get to the top is obtaining backlinks.
Responsive Web Design
A responsive web design aims to help your site’s SEO in more than one way. The ultimate experience of the consumer lies in how easy, responsive, and accessible you made your site for readers. A responsive web design also means it is better optimized for your mobile and google does not see your mobile site as the same content that’s duplicated. This is another ranking factor in the search engine. Both mobile and web-optimized sites can also mean you are bound to get more traffic since people experience the best out of the website. They get to reap the benefits without the frustrations of a sluggish site and lowered UX design.
Ready to catch more fishes in the ocean? (Ocean as in the search engine!) Keep these wonderful tips in mind when choosing the perfect WordPress design and creating content for the WordPress site.