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Why You Need A Custom WordPress Theme

What’s the first thing we notice about a website? It is not the URL or the meta description that catches our attention. It is the catchy headlines, the placement of the headline, the layout and colors and blog post formats. Sometimes we are taken to liking by the revolutionized slider on the page or the animated graphics or the unique branding presented on the website. How do you accomplish a unique look for your website that potentially no other website has? 

Custom Themes!

What Is A Custom WordPress Theme? 

WordPress is the world’s most well-known content management system where people drop, drag and manage new content. It is free to use and once installed and has gazillion resources for everyone. WordPress is powerful and vouched for by major businesses over and over. Once people have WordPress effectively installed they are met with the choice of either using a pre-built theme for their site or installing a Custom WordPress theme. WordPress is home to more than 50,000 themes and they are bound to look repetitive. Even a premium theme may lack the desired unique look of a business or a personal blog site. 

custom wordpress theme

Themes are essential in running a fully functioning website. They bring color to your site, designs, layers and different looks along with features to your site. A normal free theme differs from a custom theme because we are making the theme from scratch based on our business needs, goals and looks. You either hire someone to provide a customized theme or you spend your knowledge in coding to craft your own customized WordPress theme. 

One of the more significant reasons for building a website is to bring a unique splash of colour to your brand. It also involves creating a competitive advantage, improving lead generation and amplifying your branding on digital platforms. A loud amplification is not truly possible without a good customization. I can go on and on about why you need to create your own customized theme but let’s take a look at some of the reasons to build your own custom wordpress theme!

Customized Theme Will Help You Stand Out 

What’s better than a complete one of a kind website to stand out among billions of websites? Competing even in our niche is hard in the digital world. Even the most unheard of niches have their own audiences with a handful of hundreds of websites. With billions of people to read and cater to, it is important to make sure your website is a reflection of your niche, goals and your passions. The generic prebuilt themes may not fit our visualized ideal image, requirements and content in mind. It is also important to note that people tend to leave the website if it is not visually engaging enough. It also won’t be a memorable experience for anyone who stays on the site. 

Improve Site Performance 

The biggest perk of actually building your own website from scratch is the ability to assure quality and performance. A prebuilt theme cannot beat the site speed and the user interface of a customized wordpress theme. The amount of conflicts, issues and lagging you have will be significantly reduced and the customer support you get for customized themes remains long term.  

Amplifies Branding Needs 

Creating a brand centric theme is crucial, especially if you are an all digital business or a platform. Accessing our reader, customers and users through a digital platform means our website is the ideal point of visualization of the business. The branding of the business lies in the designing of the site, the performance and the quality navigation, customer support and content on the site.  From email newsletter subscriptions to the features of live chat bots all make a difference in how customers perceive you. If your branding needs are not fulfilled by a prebuilt theme, it is time you opt for a customized theme. 

Less Dependant On Third Party Plugins 

When we build our own custom theme we are also setting out independence. Our need for 3rd party plugins decreases and hoarding of plugins becomes a fixed issue. Plugins are a vital part of the wordpress web building world. Without plugins you cannot build functionality into your site. So how does a custom built site reduce the need for plugins and still remain effective? When we build a custom site, the functionality is already incorporated. There is no longer any need to install 3rd party plugins that potentially slows down our site and decreases the satisfaction rate among users. 

Highly Secure And Well-protected 

Security should never be compromised when it comes to your website. A website is a huge part of your digital marketing and branding. Any vulnerabilities in the website among the rising number of hackers and cybercriminals are not an idea favored by anyone. So what can we do to improve the security of our WordPress site? Get a custom wordpress theme. A prebuilt website does not offer much security compared to custom wordpress themes. Custom wordpress themes are incorporated with security features to prevent any potential hazardous attacks of the website

Improved SEO and Mobile friendly 

A custom wordpress theme is definitely more SEO friendly compared to a prebuilt theme. Search engine optimization is absolutely vital in the world of websites. Without optimization you cannot improve your traffic, sales and brand awareness. It is key to make your website SEO friendly for all devices. Improved site speed in the custom theme, fewer plugins, improved security, and better compatibility with various devices all improves the relevancy of the website on the search engine. 

It is needless to say that a custom wordpress theme is sure to burn a hole in our wallets. It may be expensive but the benefits outweigh the cost. Customized themes must be done based on our need for such a theme and whether it matters to our business goals. It depends on our budget and how much we are willing to spend on the digital marketing of the brand. However, in the long run if you want your brand to differentiate, remain unique and cater to a wider audience it is important to use a custom WordPress theme.

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Elements Of An Effective Personal Blog

Having your own platform can be a very powerful thing. Especially in a time where there are millions of listeners. A personal blog gives individuals the perfect opportunity to access a world of readers who are waiting for a chance to be educated, entertained and loved. 

But using your platform and voice has never been easy. Platforms like WordPress and social media made it easier for us to navigate the world of blogging but we are far from being masters of it. Some of us are eager to share our world of hobbies with people. Some of us want to create a place that encourages others to study. Some just want to share their love for dogs and cats. Others want to teach how to groom them. More and more people want to share their travel stories online. And even more wants to listen to all of these. There are over billions of personal blogs and each have something unique to offer their readers. People who successfully monetized their personal blogs have come a very long journey and people who just started are in for a very overwhelming process of the internet world. 

In the frenzy of internet start ups and strategies, people also have been speculating that Personal blogs are not as significant as they used to be with. With videos and high quality images making a change across the world, written content does not seem as “dazzling”. However this is far from the truth. Many marketers agree that blogging and content writing is one of the most effective forms of marketing in the digital world. The significance of blogs will always stay the same or will only go higher as we unravel our interests, hobbies and experiences. 

personal blog

So how do we embark on the journey of creating the perfect personal blog on WordPress? Many face the issue of not even showing up on the search engine and without showing up, we have no reach or visibility. An effective personal blog is not only about the content you write. While WordPress has made it easier for us to create a personal blog, there are some crucial elements that make the blog a functional one. 

Touch Of Personalization 

A personal blog is not about being monotonous and completely educational. A personal blog brings a touch of your own personality to the blog. Whether it is in the form of storytelling, or in an enticing introduction, this is necessary to let people visualize your blog post. They would like to see that this is written by a real human who has experienced, loved, and cared for it all. When we see a blog that is faceless, it is normally a business or an ecommerce platform. 

Beautiful Theme 

WordPress has blessed us with over thousands of themes to choose from. They are available to us for free and at a premium price. No matter what theme we choose, we must make sure it aligns with the tone of your blog post. Is your blog about something bold, controversial and serious? Or is your blog post about something light, funny and educational? Depending on your need for the blog post your theme also must change. Your theme also makes a  great difference on how many people are attracted to you and how much time they spend navigating on your website. The more people visit you, the more you are relevant on the search engine. And the more relevant you are, the more readers you have!

Engaging Content 

Content is key, and especially on a blog post. People come to your blog for the type of content you curate. Is it useful to readers? Does it answer their questions? Is it exciting to read? Does it keep the readers in a trance? Or is it too repetitive and monotonous? Many make the mistake of repeating the same blog headings and using the same content over and over again. A unique blog post is important even if your niche or topic is the same. The way you write and engage with readers is your medium of communication. 

Content should not only be enginging, but it also should be long enough. Many marketers recommend that an appropriate amount for a blog post is 1500 words. But of course, you don’t always need thousands of words. If you are a well known individual or an influencer with a following, your content doesn’t necessarily have to be long to get you noticed on the search engine. 

Search Engine Optimization 

When creating content, it is not only important to think about creating quality content. But it is also important that you implement SEO practises and guidelines. Improving your subheading distribution, optimizing length of the content, improving site speed, adding internal and external links, and improving your meta description is all important to the world of Search  engines. It is also important to research the keywords relevant to your niche before writing your blog. Including 5-6 keywords with one keyphrase to improve your blog’s relevancy to search queries will also greatly improve your site rankings. 

Link To Your Social Media 

Your social media is equally important as your content. You can drive traffic to your website from social media to your website. And you can drive people to your social media from your website as well. People like to place a face and images to the content they are reading. They like to share what they read and they like to support people on social media. If your blog post does not have a tweetable button or an instagram button, it is time to add social plugins that will improve your blog post website. 

Descriptive URLs 

URLs are important. This is how search engines locate you and this is something both you and your search engine can read. Keywords in the URL is a differentiating factor in the site rankings. It improves your site’s visibility on the search engine. Remember to keep your URL descriptive, short and enticing! 

These are some of the many elements that make our personal blog stand out from the rest. These tips can go a long way in building our online audience and engaging with them. It is important to keep your readers posted weekly and engage them with quality content! 

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Your Guide To Improving SEO OF Your WordPress Site

Got your WordPress site up and running? Sometimes a beautifully customized theme or a premium theme from WordPress is not the end of your work. A good design, visually appealing elements, and easy navigation are crucial to the establishment of a website that drives traffic. But we all know what truly drives people to your website? It is your search engine that directs people towards your website and how can you make your newly made, fresh WordPress site optimized? 

What Is SEO? 

SEO otherwise also known as search engine optimization is the process of making your website and online content more visible in the search engine. Gaining maximum visibility depends on many different factors. But the aim of SEO is to establish practices that drive more and more people towards your business, ultimately increasing your traffic and lead generation. 

SEO is not as complicated as many perceive it to be. The process of SEO heavily involves changing your language in such a manner that the search engine understands you. For instance, search engines such as Google and Bing have their own language for communication. While they cannot learn ours, we can learn theirs. What do they consider important? What do they listen to and what are their ranking factors? 

The Google algorithm is constantly changing and we don’t even know the full truth of what is in the algorithm. As marketers, business owners, developers it is our job to figure out what works best in the world of google and bing. It is constantly changing and what grabs their attention one day may not matter the next day. 

Why Is SEO Important For Your Website? 

Millions of people look up keywords relevant to your business on the search engine. It is a shame to not show up on the first page when it is more important than ever. 

SEO practices help us get to the first page in the current competitive market. They help us reach the top of the first page. SEO is important since this is how businesses can reach their customers. Or rather bring their customer to them. Customers will not search for your business name on their search query box. They will search what’s related to you and it is your job to make sure the search engine knows that you are relevant to the search query. 

SEO is incredibly at developing credibility for your business. You don’t rank higher unless the search engine trusts you. And people tend to trust what shows up on the first page of the search engine

Besides credibility, the traffic drive  SEO is also important for giving your eh competitive edge. Standing out from the rest of the competition on the search engine means you are more likely to get targeted customers and improve your lead generation and sales. 

How Can You Improve WordPress SEO? 

Many choose a WordPress website because it is extremely SEO-friendly. You don’t need much technical knowledge to get the hang of understanding optimizing your site on WordPress. 

WordPress SEO can be optimized in so many different ways.

Creating A Clear URL 

Everything has an address on the internet. In the world of search engines, we call it a URL. URL in other words a uniform resource locator helps translate the IP address that is read by the search engine into something that can be easily read by humans. So what impact does this have on SEO?

The first basic aim of SEO is to be the facilitator between the search engine and humans. We cannot make sense of the language encoded by the search engine and it cannot understand basic human language. 

A URL provides a clear indication that can be easily read by both humans and search engines. A well-written URL, with the right keywords inserted, of the right light and descriptive can improve the user perception and experience and increase the ranking factor as determined by the search engine. A well-written, technical URL can help you get noticed by both users as well as the search engine.

Use The Right Keywords In Your Title 

Keyword research is very important. Even in 2021. Keywords are no longer the only thing that determines the page rank but they still remain imperative in the world of SEO. so when you are putting up and crafting your title for your post and your page, ask yourself whether it includes the right keywords? Would people search for these words in the search query? How likely is it that Google notices that you are relevant to the users’ search query? Installing a WordPress SEO plugin can help people focus on the key phrase word in the content as well as the title. 

Install SEO plugins 

It is not easy to get started on your SEO journey, especially if you are new to the WordPress site. WordPress offers many different plugins that are designed to optimize your site for the search engine. These SEO plugins are designed to improve your traffic, engagement and get the most out of your website. SEO plugins are one of the many desirable reasons many choose to have a WordPress site because of their ease of use and functionality. 

Write More

Writing is important in the SEO world. Content is king and the content must be relevant according to the search engine. The search engine cannot read your article about the best brownie places in Kuala Lumpur but they can certainly notice the length and relevancy of keywords in your post to the search queries. writing more is also beneficial to keeping your readers interested in your content. Granted that it is relevant to your title and has engaging information, readers are likely to subscribe and stay on the site for longer periods of time. The search engines also notice how much time people spend on your site, the click-through rates, and bounce rates. 

Organic Backlinks To Your Post 

Your WordPress Site is not search engine optimized until you optimize the post and the content. Sometimes you need a more advanced way to get your page ranking on top. And one great way to get to the top is obtaining backlinks. 

Responsive Web Design 

A responsive web design aims to help your site’s SEO in more than one way. The ultimate experience of the consumer lies in how easy, responsive, and accessible you made your site for readers. A responsive web design also means it is better optimized for your mobile and google does not see your mobile site as the same content that’s duplicated. This is another ranking factor in the search engine. Both mobile and web-optimized sites can also mean you are bound to get more traffic since people experience the best out of the website. They get to reap the benefits without the frustrations of a sluggish site and lowered UX design. 

Ready to catch more fishes in the ocean? (Ocean as in the search engine!) Keep these wonderful tips in mind when choosing the perfect WordPress design and creating content for the WordPress site.

Mobile optimisations Soon!

Hello all! I’m proud to announce that our theme will now have better web compatibility in the next update. I know full well that nearly most of all searches and web browsing is now done on mobile platforms, hence we saw the great importance of making sure that our theme is compatible with mobile platforms. 

This is so that users who come across your website won’t leave after seeing that our theme is not compatible, decreasing the readability of it all. It is highly recommended that you all download this new update and apply it to your website, otherwise you may be losing a good chunk or potential visitors out there.

Until Next Time!

You might also want to read about our others update here.