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The Psychology Of Colour: Choosing The Right WordPress Theme

Do you believe that colour is a big game changer?

Marketers, business owners and entrepreneurs see it as a huge game changer. They believe it is one of the simplest things that can either destroy or raise the productivity of an event. Having a lime green splashed on to a product that should be minimal and discreet, does not create a groundbreaking revenue for the product. But rather it will decrease the productivity of the product itself from a strict marketing point of view. The same can be said for brands. The colour of the brand plays an important role in what feelings it incites. Is it excitement? Or rather a huge bucket of discouragement? 

wordpress theme

We believe that the same applies to the themes we choose for our WordPress website. The WordPress theme we choose plays an important role in communication. What message are you trying to send out to your reader, users and customers? What is the ultimate goal of the colour scheme? What feelings should they have when scrolling through your website? Colour is important. Colour creates affinity and connections. For those still doubting the power of colour in marketing, websites, campaigns, let’s take a double-take on the psychology behind the wheel. 

What Is The Psychology Of Colours? 

How does the colour red make you feel? Does it excite you? Maybe a little hungry? How would it feel to be trapped in a room painted in black? Sad, scary, lonely? But how about a cool shade of baby blue? Do you feel instantly transported into a safe haven? 

There is no doubt that colour evokes a range of emotions. Several studies have pointed to the same outcome. Colours can affect our mood. Our feelings. Our day. Even our decisions. If you ever saw a bright red coloured pizza place, you are likely to change your mind from cooking at home to going to that pizza place. There is a reason why so many restaurants choose to brand themselves in red. Red is a colour that is linked to our metabolism. It entices hunger and the need to consume something. Ir evokes desire. In this case, our desire is targeted at food. 

The beautiful thing about the spiralling effects of colour is that it is hundred percent universal. Despite our race, culture and lifestyle, we are affected by colours. But the way we are affected by each and everyone of these colours are dependent on the age, gender, culture, nationality and race. 

Let’s take a look at the individual factors and how it impacts the psyche behind colours. First of all, gender. We have long standing stereotypes of colours and genders. Blue is for men. Pink is for women. Cool tones are for men. Warm tones are women. There is a little observation to how both genders react to the colours they are presented with. Men prefer the combinations of black and gray while women are more experiential and tend to play with bolder colours. They play with red, blue, pink, orange and so many more.

Lifestyle and cultural values also make significant changes in the way we perceive colours. Depending on the market we are pushing a product to or where we are launching a website, always look at the preferences and behaviour of the demographic. In an islmaic community, they tend to be accepting of the colour green. On the other hand in hindu communities, they are apprehensive to the colour black and love the colour red, saffron, green and yellow. Each and every one of these colours have a specific meaning for those in the hindu community and the elicited response is influenced by their beliefs. 

With culture and lifestyle playing a major role in the determination of our responses to colour, there is one more factor in play. Our responses and thoughts to different colours are inspired by our personality types as well. We also tend to create affilitionation between colours and personality types. For example, people with an affinity to the colour orange radiates vibrance, optimism, happiness, and spontaneity. Studies also have suggested that introverted and extroverted individuals have different preferences of colours. Introverts lean towards cooler shades and hues while extroverts are attracted by warm colours. 

How Does Colour Psychology Impact Your WordPress Theme? 

Colour influences individual responses.it changes how we perceive objects in our nature. This includes the digital nature as well. There are many aspects of the digital world where we could include the colour psychology to impact decision making. So when it comes to choosing our wordpress theme, it is not far-fetched to think about how colour psychology plays a role in the website. 

Different WordPress themes colours of the website are aimed to evoke different feelings and attract different target markets. Victoria’s secret website used a playful pink as it fits their target audience. Nike uses neon vibrace to elicit activity and rush. There are even more famous colour-website relationships used commonly over the years

Blue

Blue has been repeatedly used on websites that are more corporate. They are used in security firm sites, bank websites, government sites, and health care sites. When you want to provide a nurturing, educational platform to someone, web designers tend to use the colour blue. 

Red 

The colour of excitement and stimulation. Seeral big brands come to mind when we mention red. Ferrari, Pizza hut and Coca cola. All of these brands use the colour red in their web design themes to bring about the similar feelings of excitement, rush, spontaneity and happiness. 

Pink 

Pink is normally associated with beauty, skincare, and other feminine product related websites. How often have we seen lingerie brands or feminine hygiene brands with the colour pink in their websites? Pink is playful, bashful and friendly. 

Green

A trending colour in the world where everything is turning eco friendly. Green is used in websites that many want to represent eco friendliness, consciousness, wellness, health and other related synonyms. Bodyshop is a famous skincare brand that screams their initiative on being green. Their brand is green and so is their website. 

The colour of your wordpress theme is not simply about the thoughts and feelings it provokes. It is also related to the digital impact it has. The more friendly and appealing the site is to individuals, the more you can engage your consumers. And when we engage, the relevance of the website increases. Our search engine optimization also improves, the traffic increases and lead conversion rises through the roof. Colour can be many things. It can be our partners, our comfort, and our decision maker. A good designer and developers understand the role of colour in the human psyche.

Why We Are A Huge Fan of WordPress

WordPress has become one of the most popular content management platforms to host your website. Whether you are a small-time blogger, a content site ort an e-commerce site. WordPress remains one of the most popular choices when it comes to hosting websites. 

But why? Here we will go over the advantages of using WordPress as a platform to manage your content. 

Simple 

WordPress has established itself as a platform that is easy and simple to use. This is great for those who don’t have a lot of experience in setting up websites. This is because, with WordPress, users can make a website without getting too much into coding and HTML, which is something that can take a while to learn. With many templates to choose from, the process becomes as easy as drag and drop. In all the simplicity of  WordPress reduces the amount of time one has to spend on building a website.

Stable

WordPress ensures that it is always up to date with the current technologies available. IT is common for websites to change form what they were initially set up for, with WordPress, it is easy to make those changes without having to restart your site entirely. WordPress has regular updates that make sure that all the new trends and technologies are being followed so that users will not have their site tanked by a new update. 

Design Options

Even if they are free themes, WordPress has done an excellent job in ensuring these themes are good looking and will make your website look premium. Plus, you can further customise the themes and designs to your liking to really add that personal touch which makes you unique.

Plugins

The great thing we know and love WordPress for is their wide inventory of plugins that can provide great assistance when creating and managing a website and its content.  Plugins like Yoast have become essential for your websites Search Engine Optimisation, which is the key to getting your website seen in the first place. The plugins offered on WordPress are created with skilled developers who seek to find ways to improve the experience of setting up and managing a website. In all, these plugins will only be beneficial, and if you have a WordPress website, you are 100% going to be using them to assist you

Search Engine Optimisation

Aside from plugins, WordPress itself has developed a platform which can assist in the SEO of your website by offering options to put in H1, H2 and H3 tags or alt-text in images. Coming back the plugins, you will find no shortage of SEO plugins to assist you, and they all do their job well. 

In all, WordPress is an excellent platform to host your website, with years of experience in the industry, WordPress is specialized in adapting to newer technologies and trends. 

Ugly Side of Custom Themes

While most custom WordPress Themes are well, designed and well-built for blogger and companies to use for their website, there is always a risk of getting a theme that may completely turn your website upside down and damage it heavily. And maybe, even give your computer a virus, which may ruin your entire operations. 

The world of WordPress themes is, unfortunately, not safe from maliciousness. As many third party-themes outside of WordPress are premium and need to be paid for, many websites have set up themselves to become sources of free/ pirated versions of these themes. While it may be great for those who don’t want to dig in their wallets for a theme, there is always a catch, like making a deal with the devil. The risk of using these sites to download pirated versions of these themes is that there is an added risk of getting all sorts of nasties that can effectively disrupt your computer. Malware, Adware, Ransomware and the likes. The type of stuff you will surely like to avoid like the plague.

It is important to remember that these themes are made by people who spend lots of time to perfect them, and they will surely want to be paid for the work they do, hence why most custom themes are paid for. However, there are always ree versions with limitations so that people may get a taste. To understand this, you will know why paying for a premium theme is better than just pirating it. 

If you want free themes, WordPress has a variety of themes under their platform which you can choose from, these themes are great as they are less lily to harm your computer or the operations of your site, plus, they are also built to ensure that all plugins which you choose to install are compatible.

It is best to avoid websites that offer free versions fo a product you should pay for in general, because not only are you stealing from the hard work people put into making these themes and ensuring that they run smoothly, you are also putting your websites and online business at risk of falling apart due to viruses. So why take that needless risk. If you have the money, why not get just pay for the theme that you have an interest in, consider it an investment on your website or online business. Or, if you are just starting up, just use the many free themes that WordPress has on offer 

So in conclusion, while it may be tempting, it is not a very good idea to be tempted with free downloads of a paid product, as it’s potential effects may really bite back on your business efforts and the efforts of others.

Donate

Notepad Chaos was originally built for Smashing Magazine, but since version 1.0, a lot of hours have been put in to keep the theme updated. If you’d like to help out with the ongoing process of keeping this theme fresh, feel free to donate using the paypal button below.

Please note in your donation that it’s for the ongoing improvements for Notepad Chaos. Thanks!