What Is Awareness?
In general, awareness refers to being aware of something and being aware of it. The condition or capacity to notice, feel, or be aware of events, objects, or sensory patterns is known as awareness. Awareness campaign is one that is designed to create public awareness about a cause that a company supports. There are a lot of awareness campaigns that you can see either on the internet or physically.
The purpose of the awareness campaign is to reach out to the public on a regular basis, properly assessing that outreach, and encouraging the public to take action on certain issues. Messages are sent to an audience through campaigns, and organizations track how many individuals get the message. For example, the campaign that is widely encouraged around the world is to reduce the usage of plastics especially plastic straws as it can threaten marine life.
For business, campaigns and awareness are being spread in order to make sure that the brand reaches the target audience. Once people are aware of that brand, they will always purchase from that one particular brand out of comfort. It leads to repeat customers and also making them the brand ambassador without anyone realising it.
How WordPress Can Be Used To Spread Awareness?
Moving on to the main issue that we are going to discuss, how WordPress can be the platform to spread awareness. As we all know that there are actually various ways to spread awareness, from as simple as posting photos on Instagram, to making a campaign with big brands. You decide how you are going to spread awareness as there are no limitations for it. In this article, I will be sharing some of the ways WordPress can be very useful when it comes to spreading awareness.
Search Engine Optimisation (SEO)
If you are familiar with digital marketing, Search Engine Optimisation is one of the ways that could make your business ranking higher than anyone else. It is the method of obtaining traffic through free, organic, editorial, or natural search results in search engines such as Google, Bing and so on. Its goal is to boost your website’s ranking in search engine results pages, so the more articles you write for your business or company, the higher it gets but make sure you are not spamming because once you are recognised as spamming, your search ranking will drop.
It Is Flexible
Using WordPress to run your awareness campaign is very helpful because of the features that make it very flexible. With WordPress, you can customise your own website and there are no restrictions and limitations on it which means you have full control on your website. Not only that, it is also considered as flexible because you can access your website anytime you want, from anywhere you are. It is less ‘formal’ and will make you feel comfortable using it.
For example, if you are in an ad-hoc arbitration and you want to update something in your blog or website, you can easily use your smartphone or laptop and update it right away. Less hassle and faster than ever.
WordPress Offers Great Web Design
When I put myself in the place of an audience, I am always interested in looking for something that is very catchy and simple. I want to browse through a website that has website designs that suit their campaign and that is why WordPress can be very useful if you want to spread awareness. With WordPress, you will be able to create your own web design or just hire the professionals to do it for you and make sure the design has something to do with your awareness campaign.
For instance, if you are on a campaign about normalising menstruation and educating people about it, you might want to make your website appear to be more feminine and calming. You don’t want to make your website or blog look masculine because it will not attract women to read it.
Easy Content Management
Spreading awareness is not an easy thing to do. You have to make sure the way you deliver the messages is reader friendly. A good website or blog for awareness campaigns should not be something that is hard to understand and messy. It should be very organised and able to convey the messages in a good way and prevent any misunderstanding from the campaign. Not only from the face of the blog but also from the editor’s view. With simple editing space, comes the simple and perfect content to be displayed.
Examples On How WordPress Helps To Spread Awareness
First, the most obvious thing that we can see now is about Covid-19. It helps with the data and statistics so that it is easier for people to find and understand. WordPress also helps to update the reader with the latest update about Covid-19, globally. All you need to do is install the plugins and it will showcase the live data, for example, new cases confirmed, new deaths, new recovered patients and so on.
With WordPress, you will also be able to improve your business marketing as it helps to increase the traffic on your websites and blogs. You can pour all your creativity by writing and making your web design looks interesting.
All in all, using WordPress is very helpful as it helps with SEO, web designing and so on. There is a lot more that you can do and you can just browse through the internet to find the right answer to your questions.